Marketing Experts
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Thursday, 7 July 2011
How do I buy advertising on the Mobile Web?
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Buying advertising on the Mobile Web is similar to buying display advertising on the Internet. Graphical, interactive display ads are the pr...
Mobile Web
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Mobile Web Advertising Overview The Mobile Web is fast emerging as a mainstream information, entertainment and transaction source for peop...
Mobile Advertising
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Introduction Mobile advertising is a rapidly growing sector providing brands, agencies and marketers the opportunity to connect with consum...
Value Chain Analysis
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The value chain is a systematic approach to examining the development of competitive advantage. It was created by M. E. Porter in his book, ...
Shell Directional Policy Matrix
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A Nine Celled directional Policy Matrix The Shell Directional Policy Matrix is another refinement upon the Boston Matrix. Along the horizo...
Generic Strategies - Michael Porter (1980)
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Generic strategies were used initially in the early 1980s, and seem to be even more popular today. They outline the three main strategic opt...
The General Electric Business Screen
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The General Electric Business Screen was originally developed to help marketing managers overcome the problems that are commonly associated ...
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