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Tuesday 5 July 2011

Defination(s) of Marketing - What is Marketing?

Some basic Marketing definations by authors around the globe are:

Kotler
"Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others."
Barwell`s | CIM
"Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably."
McCarthy | Adcock
"The right product, in the right place, at the right time, at the right price."
Palmer
"Marketing is essentially about marshalling the resources of an organization so that they meet the changing needs of the customer on whom the organization depends."
Barties
"Marketing is the process whereby society, to supply its consumption needs, evolves distributive systems composed of participants, who, interacting under constraints - technical (economic) and ethical (social) - create the transactions or flows which resolve market separations and result in exchange and consumption."

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