- Extended parents (grandparents raising their grandchildren)
- Blended Families (stepchildren)
- Cougar and Silver Fox
- Recently divorced
- Same-sex singles/couples
- Retired - Wealthy or Medicare dependent
The engaged couples and the recently divorced spend money on similar products, although for different reasons. Engaged couples are buying products to begin a life together and the recently divorced are buying products that they already had and now need to replace. Extended parents are grandparents taking care of their grandchildren. Same sex couples and singles are grouped together whether they have children or not, because of their lifestyle and interests. An empty nester is someone whose children are now grown adults and have moved out of the house. Boomerang kids are adult children who are living with their parents.
No comments:
Post a Comment